Digital Marketing
The use of digital platforms, channels, and technology for product or service advertising is known as digital marketing. “Internet Marketing” involves a range of internet marketing strategies designed to connect and interact with specific target audiences. Digital marketing makes use of the internet and electronic devices, as opposed to traditional marketing, which frequently depends on offline media like print or television.
SEARCH ENIGNE OPTIMIZATION
Search Engine Optimization is also referred to as SEO. Optimizing your website’s visibility in organic (non-paid) search engine results is the process of optimizing it and its content. Improving both the volume and quality of visitors to your website through organic search engine results is the aim of search engine optimization, or SEO.
- On-Page SEO
- Off-Page SEO
- TECHNICAL SEO
SOCIAL MEDIA MARKETING
The use of social media websites and platforms to advertise a good or service is known as social media marketing. For the purpose to attain marketing and branding objectives, it includes creating and distributing content on social media platforms.
- INSTAGARAM
- LINKEDLN
Pay Per Click
With the pay-per-click (PPC) internet advertising model, a publisher receives payment from an advertiser each time a link in the advertisement is “clicked” on. PPC is sometimes referred to as the cost-per-click (CPC) paradigm. Search engines like Google and social networks like Facebook are the main providers of the pay-per-click business. The most widely used PPC advertising platforms are Google Ads, Facebook Ads, and Twitter Ads.
EMAIL MARKETING
Email marketing is a form of online advertising that involves sending emails to a specific list of recipients in an effort to promote goods, services, or content and cultivate a connection with clients or potential clients. This strategy is extremely successful and economical for enterprises seeking to engage with their target market, establish brand recognition, stimulate interaction, and boost revenue.
CONTENT MARKETING
The science and craft of copywriting involves creating text that is both attractive and convincing with the goal encourage the reader to perform an action in particular, like clicking a link, making a purchase, or registering to a newsletter. Advertisements, sales letters, website content, product descriptions, email campaigns, social media posts, and other types of marketing communication frequently use copywriting.
GRAPHIC DESIGN
Visual communication is the art and practice of graphic design. To successfully and visually visually communicate ideas or concepts, visual content needs to be created with font, color, images, and layout strategies. Graphic designers create graphics for a variety of uses using a variety of tools and software.
- Photoshop
- Adobe Illustrator
- Canva
- Wix
WEBSITE DESIGN
The process of developing a website’s layout and visual appeal is known to as website design. In order to produce a visually beautiful and user-friendly website that effectively communicates a brand’s message and engages visitors, it involves combining components like layout, colors, font, graphics, and interactive features.
- HTML
- .PHP
- WORDPRESS